10. Advertising Campaign - 03

The aim of the advertisment

I love watching musicals in theatre, thus I want to be a glass artist who creates glass souvenirs which are related to performances. For that reason, one of my goals is an establishing glass studio and make some workshops for the people who love going to theatre for watching musicals and plays. 

Therefore, during this class, I want to make an advert to promote my glass workshop in the near future, and it will be related to musicals.

Primary Research

Before making an advert, I tried to survey for my potential customers with Survey Monkey (Available from https://www.surveymonkey.com/home/ accessed 6 May 2017) . This is an useful website for survey, because users can make questionnaires and collect results easily.

This survey had been proceeding during the two days. After I create the survey form, I posted my social media website, and asked people.

The aim of the survey was to make sure about people have interests in glass workshop, thus actually it was not important to ask them what your favourite theatre performances. 

Fortunately, according to survey, I ascertained people are interested in glass workshop which related to performances in theatre, even if they have no interest in theatres.

Therefore I will make an advertisement are based on the survey result and add some design elements which I think suitable for my advert.

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After I had uploaded the survey on my social media, I received a lot of junk messages from strangers, and some of that included uncomfortable photos. Those were made me very embarrassed. Even though social medias are helpful to advertise something, however thorough the this time, I could suffer their drawbacks.